by Mark West | Jul 29, 2025 | digital asset management, marketing, strategy, UGV
Why User-Generated Content Works If you want people to pay attention, give them something real. User-generated content (UGC) delivers authenticity in a way that polished brand messaging just can’t touch. It is content created by real customers, not marketers, which...
by Mark West | Jul 25, 2025 | digital asset management, marketing, strategy
Marketing teams are producing more content than ever. From campaign videos to product images, brand logos, and social graphics, assets are being created at a rapid pace. Without a system in place to manage these, things fall apart quickly.This is where digital asset...
