Here’s the hard truth: most digital signage fails because organizations treat content like a one-time event rather than an ongoing strategy. It’s easy to buy a screen. It’s harder (and way more effective) to build a digital signage content strategy that keeps those screens fresh, targeted, and actually worth looking at.
“Content shouldn’t happen once a year, once a quarter, or only when someone remembers.”
Scene Factory and aesend work together to create strategic content instead of reactionary “we need something by Friday” content. This means you aren’t doing last-minute scrambles, random one-offs, or hoping someone finds a free Canva template at the 11th hour. You’re planning ahead—and delivering with confidence.
And here’s where most organizations finally have their a-ha moment: content should exist on three levels, not just the big fancy video projects.
- Level 1: DIY, quick-hit content — timely updates, seasonal messaging, announcements, just-in-time content anyone on your team can publish.
- Level 2: Partner-supported content — branded templates, graphics, and animation built with expert guidance. Faster than custom. Better than DIY.
- Level 3: Pro-level content — the cinematic pieces, the custom storytelling, the brand-elevating campaigns that only a specialist should touch.
“A great content strategy blends all three—not just the big projects.”
When you plan your content monthly alongside your signage and platform costs, it becomes scalable, predictable, and budget-friendly. You’re never overthinking the spend because the volume and frequency shift with what you need—no waste, no panic spending.
Scene Factory helps you build that strategy. aesend makes it easy to publish, schedule, and maintain fresh content without babysitting the screens. This means you’re not just filling a display—you’re delivering a measurable, ongoing content program that actually serves a purpose.
“Monthly content investment isn’t a luxury—it’s the only way to stay relevant.”
If you’re serious about ROI, brand consistency, and screens that do more than look shiny, you need a plan—not a panic button. With Scene Factory and aesend, you get the strategy, the content pipeline, and the delivery platform. And you get to stop running your signage like a spontaneous hallway bulletin board.