Video is no longer just for TV screens and social feeds. It’s becoming part of how we experience everything from the moment we walk into a space to how we interact with a product on the shelf. The challenge? A lot of teams still think video only works in a few, obvious places. At Aesend, we’re flipping that assumption on its head.
Let’s talk about how you can bring video to places, or products, you never thought possible.
Why We Think “Video Doesn’t Belong There”
If you’ve ever said:
- “We don’t have a screen there.”
- “It’s not worth the setup for just one product.”
- “That area doesn’t get enough traffic.”
- “It would take too much tech support to pull off.”
You’re not alone. Most organizations assume video has to be complicated or expensive—or that it’s only for large-scale campaigns.
But the truth is: video belongs anywhere you want to tell a story, share information, or create an experience.
What’s Changed? (Hint: It’s Simpler Than You Think)
In the past, putting a video somewhere new meant a ton of hardware, software, and specialized teams. Now, with Aesend, you don’t need any of that complexity.
Here’s what’s making it all possible:
- Cloud-based deployment – Add a screen to your Aesend network and start publishing to it within minutes.
- Offline playback – Your content keeps playing, even if the internet goes down.
- Branded templates – Even non-designers can create polished videos in minutes.
- Flexible hardware – You’re no longer tied to TVs or projectors. Think tablets, digital shelf tags, interactive kiosks—even window displays.
New Places to Bring Video To
Here are just a few spots where our customers are getting creative:
- Retail Shelves
Yes, the actual shelf. Small embedded screens can show how a product works, share customer reviews, or promote a limited-time offer—all at the exact point of decision.
Example: A beauty brand uses small digital displays next to top products. A 15-second clip demos how to use each item and shows before/after results. It boosts sales without needing extra staff.
- Waiting Rooms
These spaces are often underutilized. Instead of static posters, use video to entertain, educate, and prepare visitors.
Example: A clinic plays wellness tips, service highlights, and answers to common patient questions. It reduces wait-time frustration and makes visits feel more personalized.
- Delivery Packaging
Surprise your customers by including a QR code or NFC chip that links to a custom video experience.
Example: A meal delivery service includes a scannable code on each box. Customers scan and get a short video walking through reheating and plating, plus a chef’s tip to elevate the dish.
- Field Sales or Pop-Ups
No need for bulky equipment. With a tablet, mobile hotspot, and Aesend, your sales reps can bring your brand story anywhere.
Example: A solar company equips reps with iPads that auto-play explainer videos when talking to homeowners. No Wi-Fi? No problem. The videos run offline too.
- Back-of-House & Operations
Video isn’t just customer-facing. Use it to train staff, reinforce company values, or update teams across locations.
Example: A fast-casual restaurant group schedules daily safety tips and HR updates on breakroom monitors. Messages are created centrally and pushed to screens company-wide in seconds.
What About Products? Yes, Video Lives There Too
We often think of products as physical objects. But with the right approach, they can host or trigger a digital experience.
Here’s how:
- QR codes that play stories
- Augmented reality overlays
- Video-enabled packaging
- Smart displays that update automatically
Video can make your product come alive in ways print never could, whether that’s showing how it’s made, highlighting customer stories, or offering setup instructions right out of the box.
How Aesend Makes It All Work
You don’t need a big team, custom software, or weeks of setup. With Aesend, it’s all built into one platform:
- Create – Use drag-and-drop tools or branded templates to make content fast.
- Manage – Keep track of assets, organize by location or campaign, and schedule updates.
- Deploy – Push your video to any screen (or device) instantly, even offline.
And if you’re working with distributed teams or multiple locations, you can build in approvals, version control, and updates without email chains or confusion.
So…Let’s Redefine Where Video Lives
The lines between “digital” and “physical” are blurring. Your audience is already used to seeing video everywhere on their phones, smart mirrors, even fridges. So why not meet them where they already are?
Want help imagining where video could go next in your world?
Let’s talk. We’d love to help you map out new ideas and bring them to life faster than you think.