by Mark West | Sep 30, 2025 | digital asset management, marketing, strategy
Digital signage is evolving fast, especially in retail and hospitality. Businesses that want to stay ahead in 2025 need to keep an eye on emerging trends shaping how they communicate with customers. These trends are not just about new technology but also about...
by Mark West | Sep 23, 2025 | digital asset management, marketing, ROI, strategy
Hardware + Content: The Obvious Costs Digital signage gets expensive fast. You’ve got your screens. Media players. Mounting systems. Maybe IT setup. Then there’s the content side: creative production, strategy, licensing, approvals. It adds up before the first asset...
by Mark West | Sep 16, 2025 | digital asset management, marketing, strategy
You’ve put in the effort. Your brand video tells your story with clarity and impact. It looks sharp and hits the right notes. But here’s the truth: a great video alone doesn’t move the needle. It’s what you do with it that counts. If you’re smart, and I’m guessing you...
by Mark West | Sep 9, 2025 | digital asset management, marketing, strategy
We get it. Digital signage is a game-changer. It’s flashy, it’s fun, and it can totally transform your brand’s in-person presence. But here’s the thing: your CFO doesn’t care about how cool the screens are. They care about one thing: ROI. If you want to get them on...
by Mark West | Sep 2, 2025 | digital asset management, marketing, strategy
“One size fits all” never really fits anyone. It doesn’t work for hats. It doesn’t work for jeans. And it definitely doesn’t work for video.Yet somehow, a lot of video platforms still expect brands to fit into pre-made templates that look like they were made in 2016....
