by Mark West | Aug 26, 2025 | digital asset management, marketing, strategy
You’re not imagining it. Your tech stack has become a second full-time job. The tabs are endless. The logins are a blur. And the thought of adding another tool feels more exhausting than exciting. But here’s the truth no one tells you: the right tool doesn’t add to...
by Mark West | Aug 20, 2025 | marketing, strategy
Leveling Up From Digital Signage If your “digital signage” is just a loop of static images, congratulations—you’ve basically reinvented the world’s most expensive PowerPoint. And nobody likes sitting through a PowerPoint. Static slides have their place (hello,...
by Mark West | Aug 19, 2025 | digital asset management, marketing, ROI, strategy
Video is no longer just for TV screens and social feeds. It’s becoming part of how we experience everything from the moment we walk into a space to how we interact with a product on the shelf. The challenge? A lot of teams still think video only works in a few,...
by Mark West | Aug 12, 2025 | digital asset management, marketing, ROI, strategy
When it comes to effective digital communication, three words matter: Inform, Involve, Inspire. At Aesend, we help you harness the power of video to fulfill your goals across your digital signage, social media, website, and beyond. Here’s how each objective shapes...
by Mark West | Aug 5, 2025 | digital asset management, marketing, strategy
Digital signage didn’t get to where it is today overnight. What started as a simple way to display images or looping text has evolved into an intelligent, dynamic medium that businesses use to engage customers, share timely information, and boost brand presence like...
