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The True Cost of Digital Signage and How to Maximize ROI

The True Cost of Digital Signage and How to Maximize ROI

by Mark West | Sep 23, 2025 | digital asset management, marketing, ROI, strategy

Hardware + Content: The Obvious Costs Digital signage gets expensive fast. You’ve got your screens. Media players. Mounting systems. Maybe IT setup. Then there’s the content side: creative production, strategy, licensing, approvals. It adds up before the first asset...
Bringing Video to Unexpected Places and Products

Bringing Video to Unexpected Places and Products

by Mark West | Aug 19, 2025 | digital asset management, marketing, ROI, strategy

Video is no longer just for TV screens and social feeds. It’s becoming part of how we experience everything from the moment we walk into a space to how we interact with a product on the shelf. The challenge? A lot of teams still think video only works in a few,...
Video Impact: How to Inform, Involve, and Inspire

Video Impact: How to Inform, Involve, and Inspire

by Mark West | Aug 12, 2025 | digital asset management, marketing, ROI, strategy

When it comes to effective digital communication, three words matter: Inform, Involve, Inspire. At Aesend, we help you harness the power of video to fulfill your goals across your digital signage, social media, website, and beyond. Here’s how each objective shapes...

Recent Posts

  • Master Digital Signage Trends for Better Guest Engagement
  • The True Cost of Digital Signage and How to Maximize ROI
  • So You Have a Great Brand Video… Now What?
  • How to Talk to Your CFO About Digital Signage
  • Tired Templates, Dead Results: The Video Mistake to Avoid

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