by Mark West | Aug 20, 2025 | marketing, strategy
Leveling Up From Digital Signage If your “digital signage” is just a loop of static images, congratulations—you’ve basically reinvented the world’s most expensive PowerPoint. And nobody likes sitting through a PowerPoint. Static slides have their place (hello,...
by Mark West | Aug 19, 2025 | digital asset management, marketing, ROI, strategy
Video is no longer just for TV screens and social feeds. It’s becoming part of how we experience everything from the moment we walk into a space to how we interact with a product on the shelf. The challenge? A lot of teams still think video only works in a few,...
by Mark West | Aug 12, 2025 | digital asset management, marketing, ROI, strategy
When it comes to effective digital communication, three words matter: Inform, Involve, Inspire. At Aesend, we help you harness the power of video to fulfill your goals across your digital signage, social media, website, and beyond. Here’s how each objective shapes...
by Mark West | Aug 5, 2025 | digital asset management, marketing, strategy
Digital signage didn’t get to where it is today overnight. What started as a simple way to display images or looping text has evolved into an intelligent, dynamic medium that businesses use to engage customers, share timely information, and boost brand presence like...
by Mark West | Jul 29, 2025 | digital asset management, marketing, strategy, UGV
Why User-Generated Content Works If you want people to pay attention, give them something real. User-generated content (UGC) delivers authenticity in a way that polished brand messaging just can’t touch. It is content created by real customers, not marketers, which...
by Mark West | Jul 25, 2025 | digital asset management, marketing, strategy
Marketing teams are producing more content than ever. From campaign videos to product images, brand logos, and social graphics, assets are being created at a rapid pace. Without a system in place to manage these, things fall apart quickly.This is where digital asset...
