We get it. Digital signage is a game-changer. It’s flashy, it’s fun, and it can totally transform your brand’s in-person presence. But here’s the thing: your CFO doesn’t care about how cool the screens are. They care about one thing: ROI.
If you want to get them on board with a new digital signage investment, you’ve got to speak their language. So, let’s make your pitch a no-brainer.
Start with the Pain, Not the Price
CFOs are all about solving problems — big ones, small ones, and especially the ones that eat up time and money. So don’t dive into the “this will be amazing” pitch. Start with what sucks right now:
- Are your teams juggling outdated signage?
- Is your content scattered across 50 different platforms and tools?
- Are those old screens constantly breaking or showing the wrong stuff?
When you can lay out the pain points, suddenly the price tag of digital signage doesn’t seem like a random expense. It’s a solution.
Break Down the Real Cost
Here’s the deal — the cost of digital signage doesn’t just come from the platform subscription (which is a drop in the bucket, by the way). The real money goes into:
- Hardware – fancy screens, players, mounts
- Content – producing and updating the visuals
- Labor – who’s managing what? How often?
- Downtime – broken screens? That’s money lost.
Aesend helps keep all that in check. We’ve built a platform that simplifies the management side and keeps your screens running smooth — so you’re not blowing cash on system failures or running multiple programs. That’s smart money.
Tie It to What Actually Matters
This is where you connect the dots for the CFO. How does digital signage actually make the business better? What’s the ROI here?
- Retail? More engagement, higher sales
- Corporate? Smoother internal comms, fewer bottlenecks
- Healthcare or hospitality? Enhanced customer experience, quicker responses
Don’t just say “it looks cool.” It’s not about technology; it’s about driving real results.
Not Just a Quick Fix
Your CFO wants something that lasts.
With Aesend, you’re not just buying software; you’re buying a long-term partner in digital signage. We’ve built a platform that grows with you, keeps content fresh, and scales without bringing the budget down with it. Our tools like digital asset management, approval routing, and easy collaboration mean fewer vendors and lower ongoing costs.
It’s a sustainable solution. Period.
Show the Real Numbers
Now, let’s get to the fun part: the ROI. Break it down like this:
- Platform cost: Small.
- Value unlocked: Big.
- Time saved: Tons.
- Overlapping software? Gone.
- Risk of downtime? Practically none.
You’re not just buying screens and a platform. You’re investing in a system that pays for itself by making your operations faster, smarter, and cheaper in the long run. That’s the ROI your CFO cares about.
Wrap It Up: Keep It Simple, Keep It Strategic
At the end of the day, CFOs don’t want a techy pitch. They want clarity. They want to know this isn’t a “nice to have” — it’s a smart move that’ll save money, time, and effort while making a real impact.
So, if you’re talking to your CFO about digital signage, don’t just talk about what it looks like. Talk about what it does. And talk about how it pays off.
That’s how you get them on your side.