When it comes to effective digital communication, three words matter: Inform, Involve, Inspire. At Aesend, we help you harness the power of video to fulfill your goals across your digital signage, social media, website, and beyond. Here’s how each objective shapes your content strategy:
1. Inform: Share Knowledge Clearly and Efficiently
The most basic role of video is education. Maybe you’re rolling out a new product or updating staff procedures—your video needs to provide clarity, not confusion.
Why video?
- Visuals + voice = faster comprehension
- More effective for complex ideas
- Retains engagement better than text
How Aesend supports you:
- Branded Templates
Use pre-designed video templates with your fonts, colors, and logo intact. It ensures stylistic consistency while speeding up production - Quick Edits in Platform
Trim clips, crop visuals, and adjust resolution all without leaving Aesend. - Schedule & Deploy
Publish on your screens or online at precise times. Whether it’s a safety reminder or a menu update, delivering the right info at the right moment matters.
Example: A health clinic can rotate “hand-washing technique” videos each morning. Staff and visitors stay up-to-date effortlessly.
2. Involve: Spark Connection Through Interaction
Want to go beyond informing? Aim to involve. Interactive elements and tailored messaging create an engaged, emotionally invested audience.
Why involvement works:
- Passive viewing is forgettable
- Actively engaged viewers absorb and retain more
- Builds trust and brand affinity
How Aesend helps you involve:
- Interactive Displays & Touch Screens
Aesend supports kiosk-mode content—think polls, FAQs, or interactive product demos. - Clear Approval Workflows
Collaborate with internal or external teams on messages easily: feedback, edits, final approval all live in the platform. - Cross–Channel Distribution
Push your video not only to internal signs but also to social media or websites, extending reach and enabling direct engagement.
Example: A university might run a “Which campus landmark is this?” tour on cafeteria screens. Students tap answers and share on social, turning visitors into active participants.
3. Inspire: Motivate Your Audience to Take Action
If informing is the what, and involving is the how, inspiration drives the why. Inspiring videos elevate brands and prompt behavior: donations, purchases, sign-ups, and more.
Why the third step matters:
- Beyond knowledge and engagement lies motivation
- Emotional storytelling bridges awareness and action
- Inspiring videos can move your audience to do more than consume content—they act
How Aesend empowers inspiration:
- High-Impact Templates & Storytelling Tools
Aesend’s built-in templates and scene-based story tools let you craft emotionally compelling narratives, pulling viewers in and prompting action - Automated Transcoding
Reach audiences across channels, screens, social, web, without extra technical work. - Cloud-Based Collaboration
Bring in creative teams, agencies, and stakeholders to develop that standout story together all on your branded terms.
Example: A nonprofit streamlines a heart-warming volunteer story into a powerful call to action, posted on lobby displays, social feeds, and email campaigns; all derived from one Aesend project.
Bring It to Life with Aesend
With Aesend’s create, manage, deploy framework, you’re set up for success across all three objectives:
- Create – Use custom-branded templates to build any of the three video types in minutes.
- Manage – Store assets securely, tag, collaborate, and version control across teams.
- Deploy – Schedule content across screens, social, and sites. Cloud-based players ensure reliability. Even offline.
Whether your priority is to Inform, Involve, or Inspire, video is your most versatile tool. And with Aesend’s all‑in‑one solution, you can shift across those pillars effortlessly: marketing, communications, operations, and education all under one roof. So, ask yourself: what do you want your video to do today? Then let Aesend help you make it happen.