by Mark West | Sep 30, 2025 | digital asset management, marketing, strategy
Digital signage is evolving fast, especially in retail and hospitality. Businesses that want to stay ahead in 2025 need to keep an eye on emerging trends shaping how they communicate with customers. These trends are not just about new technology but also about...
by Mark West | Sep 23, 2025 | digital asset management, marketing, ROI, strategy
Hardware + Content: The Obvious Costs Digital signage gets expensive fast. You’ve got your screens. Media players. Mounting systems. Maybe IT setup. Then there’s the content side: creative production, strategy, licensing, approvals. It adds up before the first asset...
by Mark West | Sep 16, 2025 | digital asset management, marketing, strategy
You’ve put in the effort. Your brand video tells your story with clarity and impact. It looks sharp and hits the right notes. But here’s the truth: a great video alone doesn’t move the needle. It’s what you do with it that counts. If you’re smart, and I’m guessing you...
by Mark West | Sep 9, 2025 | digital asset management, marketing, strategy
We get it. Digital signage is a game-changer. It’s flashy, it’s fun, and it can totally transform your brand’s in-person presence. But here’s the thing: your CFO doesn’t care about how cool the screens are. They care about one thing: ROI. If you want to get them on...
by Mark West | Sep 2, 2025 | digital asset management, marketing, strategy
“One size fits all” never really fits anyone. It doesn’t work for hats. It doesn’t work for jeans. And it definitely doesn’t work for video.Yet somehow, a lot of video platforms still expect brands to fit into pre-made templates that look like they were made in 2016....
by Mark West | Aug 26, 2025 | digital asset management, marketing, strategy
You’re not imagining it. Your tech stack has become a second full-time job. The tabs are endless. The logins are a blur. And the thought of adding another tool feels more exhausting than exciting. But here’s the truth no one tells you: the right tool doesn’t add to...
by Mark West | Aug 20, 2025 | marketing, strategy
Leveling Up From Digital Signage If your “digital signage” is just a loop of static images, congratulations—you’ve basically reinvented the world’s most expensive PowerPoint. And nobody likes sitting through a PowerPoint. Static slides have their place (hello,...
by Mark West | Aug 19, 2025 | digital asset management, marketing, ROI, strategy
Video is no longer just for TV screens and social feeds. It’s becoming part of how we experience everything from the moment we walk into a space to how we interact with a product on the shelf. The challenge? A lot of teams still think video only works in a few,...
by Mark West | Aug 12, 2025 | digital asset management, marketing, ROI, strategy
When it comes to effective digital communication, three words matter: Inform, Involve, Inspire. At Aesend, we help you harness the power of video to fulfill your goals across your digital signage, social media, website, and beyond. Here’s how each objective shapes...
by Mark West | Aug 5, 2025 | digital asset management, marketing, strategy
Digital signage didn’t get to where it is today overnight. What started as a simple way to display images or looping text has evolved into an intelligent, dynamic medium that businesses use to engage customers, share timely information, and boost brand presence like...
