by Mark West | Sep 2, 2025 | digital asset management, marketing, strategy
“One size fits all” never really fits anyone. It doesn’t work for hats. It doesn’t work for jeans. And it definitely doesn’t work for video.Yet somehow, a lot of video platforms still expect brands to fit into pre-made templates that look like they were made in 2016....
by Mark West | Aug 20, 2025 | marketing, strategy
Leveling Up From Digital Signage If your “digital signage” is just a loop of static images, congratulations—you’ve basically reinvented the world’s most expensive PowerPoint. And nobody likes sitting through a PowerPoint. Static slides have their place (hello,...
