by Mark West | Oct 30, 2025 | marketing, strategy
How to Build a Simple Content Pipeline for Your Signage Network For the person suddenly in charge of “keeping the screens fresh” If you’ve ever been handed the job of “updating the digital signage,” you’re not alone — and you’re definitely not the only one wondering...
by Mark West | Sep 30, 2025 | digital asset management, marketing, strategy
Digital signage is evolving fast, especially in retail and hospitality. Businesses that want to stay ahead in 2025 need to keep an eye on emerging trends shaping how they communicate with customers. These trends are not just about new technology but also about...
by Mark West | Sep 23, 2025 | digital asset management, marketing, ROI, strategy
Hardware + Content: The Obvious Costs Digital signage gets expensive fast. You’ve got your screens. Media players. Mounting systems. Maybe IT setup. Then there’s the content side: creative production, strategy, licensing, approvals. It adds up before the first asset...
by Mark West | Sep 9, 2025 | digital asset management, marketing, strategy
We get it. Digital signage is a game-changer. It’s flashy, it’s fun, and it can totally transform your brand’s in-person presence. But here’s the thing: your CFO doesn’t care about how cool the screens are. They care about one thing: ROI. If you want to get them on...
by Mark West | Aug 20, 2025 | marketing, strategy
Leveling Up From Digital Signage If your “digital signage” is just a loop of static images, congratulations—you’ve basically reinvented the world’s most expensive PowerPoint. And nobody likes sitting through a PowerPoint. Static slides have their place (hello,...
