by Mark West | Aug 5, 2025 | digital asset management, marketing, strategy
Digital signage didn’t get to where it is today overnight. What started as a simple way to display images or looping text has evolved into an intelligent, dynamic medium that businesses use to engage customers, share timely information, and boost brand presence like...
by Mark West | Jul 29, 2025 | digital asset management, marketing, strategy, UGV
Why User-Generated Content Works If you want people to pay attention, give them something real. User-generated content (UGC) delivers authenticity in a way that polished brand messaging just can’t touch. It is content created by real customers, not marketers, which...
by Mark West | Jul 25, 2025 | digital asset management, marketing, strategy
Marketing teams are producing more content than ever. From campaign videos to product images, brand logos, and social graphics, assets are being created at a rapid pace. Without a system in place to manage these, things fall apart quickly.This is where digital asset...
