by Mark West | Oct 30, 2025 | marketing, strategy
How to Build a Simple Content Pipeline for Your Signage Network For the person suddenly in charge of “keeping the screens fresh” If you’ve ever been handed the job of “updating the digital signage,” you’re not alone — and you’re definitely not the only one wondering...
by Mark West | Sep 9, 2025 | digital asset management, marketing, strategy
We get it. Digital signage is a game-changer. It’s flashy, it’s fun, and it can totally transform your brand’s in-person presence. But here’s the thing: your CFO doesn’t care about how cool the screens are. They care about one thing: ROI. If you want to get them on...
by Mark West | Sep 2, 2025 | digital asset management, marketing, strategy
“One size fits all” never really fits anyone. It doesn’t work for hats. It doesn’t work for jeans. And it definitely doesn’t work for video.Yet somehow, a lot of video platforms still expect brands to fit into pre-made templates that look like they were made in 2016....
by Mark West | Aug 19, 2025 | digital asset management, marketing, ROI, strategy
Video is no longer just for TV screens and social feeds. It’s becoming part of how we experience everything from the moment we walk into a space to how we interact with a product on the shelf. The challenge? A lot of teams still think video only works in a few,...
by Mark West | Aug 5, 2025 | digital asset management, marketing, strategy
Digital signage didn’t get to where it is today overnight. What started as a simple way to display images or looping text has evolved into an intelligent, dynamic medium that businesses use to engage customers, share timely information, and boost brand presence like...
